
Enhance Taste,
Extend Shelf Life,
Maximize Profits
Discover how JBT Avure’s HPP technology can transform your business operations.

Unlock the Potential of High Pressure Processing
High Pressure Processing (HPP) is a groundbreaking technology that uses extreme water pressure to neutralize harmful bacteria like listeria and E. coli without heat, chemicals, or preservatives while maintaining the natural integrity of foods—from guacamole to juices and meats—extending shelf life significantly without compromising taste, texture, or quality.
Why Choose JBT Avure’s HPP Equipment?
JBT Avure stands apart with the industry’s largest HPP vessels, providing unparalleled throughput at the lowest cost per kilogram/pound. With a focus on sustainability, our technology reduces energy usage, helping you meet your green goals while optimizing your processing space. Our global reach means we offer support in your time zone and your language, ensuring seamless integration and ongoing assistance
More than 60% of the world’s HPP treated food is produced by manufacturers and tollers using Avure HPP machines.
WHAT IS HIGH PRESSURE PROCESSING?
HPP is a method used to preserve and sterilize food by applying extremely high water pressure, up to 87,000 psi, without the use of heat or chemicals. This technique maintains the food’s natural taste, texture, and nutrients, while extending its shelf life significantly.
Maximize Your Efficiency and Sustainability
Imagine lowering your operational costs while enhancing product quality. JBT Avure’s HPP technology offers the greatest throughput per cycle and optimizes your facility’s floor space, enabling you to process more with less – reducing energy consumption, and fulfilling profitability objectives.

Space Optimization
Maximize your processing area with our compact designs

Sustainability Achieved
Meet your green goals with our low-energy solutions

Enhance Profit Margins
Achieve the lowest processing costs per item

Stay Ahead with the Latest Insights in HPP
Discover the newest trends, innovations, and insights in High Pressure Processing (HPP) on our blog. Stay informed and gain a competitive edge with expert articles and up-to-date information tailored for industry professionals.

HPP Capacity to Meet Your Demand

Projecting production volume and choosing the right machine size is a big decision. Go small, and you may need to purchase another machine much sooner than you thought. Go big, and you might be stuck with too much capacity. But JBT Avure can help right-size you within your factory and your growth projections. Furthermore, many JBT Avure HPP machines offer upgrade paths that allow you to maximize throughput as you grow, without upsizing the machinery. JBT Avure offers both versatility and cost-effective solutions for your long-term objectives.
Contact an Expert From our Food Science Lab
Our state-of-the-art food science lab in Erlanger, KY, is where your food products are perfected. Tap into the expertise of the world’s top food scientists who are ready to refine your recipes for optimal taste and texture, or help you to develop entirely new products to captivate the market.
- World’s Most Capable HPP Test Kitchen: Experiment and innovate with leading-edge facilities.
- Expert Recipe Optimization: Enhance flavors and textures with scientific precision.
- Microbiological Validation: Validate that HPP is demonstrating its proven ability to inactivate dangerous pathogens.

Have a burning question for our Food Scientist?
Highlighted Solutions for Key Markets

Meat

Ready-To-Eat Meals

Wet Salads & Dips

Seafood

Beverages & Juices

Lifestyle & Health

Baby Food

Dairy & Dairy Alternatives

Pet Food

Guacamole & Salsas

Vegetables

Cosmetics

Find a JBT AVURE HPP Tolling Center

Experience the benefits of Avure High Pressure Processing (HPP) without the need for a significant capital investment by partnering with JBT AVURE HPP Tolling Centers. Our network of tollers uses our cutting-edge equipment to provide a pay-per-use service, along with comprehensive food science and microbiology support. Whether you aim to enhance food safety, extend shelf life, or preserve the nutritional and sensory qualities of your products, our tolling centers offer the solutions you need. Click below to find a toller near you or explore how you can become a part of our network.
Emerging Trends in High Pressure Processing
High Pressure Processing is revolutionizing the food and beverage industry by enhancing product safety, extending shelf life, and maintaining nutritional value without the need for heat or preservatives. As consumer demand for fresh, high-quality products continues to grow, HPP technology is becoming increasingly important. Here are some of the latest trends in HPP that are shaping the future of food processing:

Increase Food Safety
With increasing concerns over foodborne illnesses, HPP provides an effective solution for ensuring the safety of both raw and processed foods without compromising quality.

Clean Label Products
Consumers are increasingly seeking products with simple, recognizable ingredients. HPP allows manufacturers to meet this demand by eliminating the need for artificial preservatives.

Nutritional Retention
Unlike traditional heat pasteurization, HPP preserves the nutritional content, flavor, and color of food, making it an ideal choice for health-conscious consumers.

Extended Shelf Life
By inactivating spoilage microorganisms and pathogens, HPP significantly extends the shelf life of fresh products, reducing food waste and improving supply chain efficiency.
Flexible Financing to Support Your Growth
JBT Avure understands the financial challenges in scaling operations. We offer flexible financing options to help you grow without the upfront expense. Invest in technology that pays back.